The projects of L'Occitane au Brésil are all developed in partnership with important Brazilian artists. Olinda was a project based on the illustrations of the artist Joana Lira, who celebrate the colors and rhythms inspired by the joy of Brazilian women. From the illustrations, the creation of the identity for the new products of L'occitane was a complete project of packaging, typography and graphic studies.

For Olinda's product L'Occitane au Brésil, a typographical and composition study of elements was used for the creation of an identity based on the language of “cordel” living in harmony with the illustration of the artist and the context of Olinda.